Matteo Pirazzoli & Lorenzo Lodi
Scuola Normale Superiore
lorenzo.lodi@sns.it
Scuola Internazionale di Alti Studi “Scienze della Cultura”- Fondazione San Carlo
matteo.pirazzoli5@studio.unibo.it
Abstract:The fundamental connection which Gramsci identifies among social praxis, language and consciousness has a common thread with the analysis of social reproduction, sign systems and ideology by Rossi-Landi. The thought of these authors is explored here, highlighting its roots in the Marxist tradition and its relations to Lukàcs’ understanding of the ‘ontology of social being’. Then, aiming to illustrate the fruitfulness and actuality of such theoretical framework, the reflections of Gramsci and Rossi-Landi are integrated with the Marxian analysis of the labour process – as updated by Braverman – and more recent accounts on ‘Toyotism’, ‘Industry 4.0’ and ‘Digital Economy’. Today, in fact, the growing relevance of ‘information’ for capital accumulation mediates the transmission of ideology at the point of production and deepens the linguistic-ideological control of the labor-force, both in the workplace and society.
Keywords: Gramsci, Rossi-Landi, Language, Ideology, Industry 4.0