Marco Gatto
Università della Calabria (marco.gatto@unical.it)
Abstract: Re-reading Freud masterwork on Mass Psychology, the article explores the transformations of some analytical categories as “mass”, “individual”, “fetish object”, with an emphasis to the contemporary Italian context and, more generally, to the turning point of late capitalism. Fetishism is seen in relation to the Aestheticization of daily life and to the process of transitional agglomeration around a temporary ideological target.
Keywords: Freud; Adorno; Fetishism; Capitalism; Aestheticization.